Blerd – Performance Marketing for Community-Driven Brands

Boutique Performance Marketing

BLERD MAKES COMMUNITY BRANDS PERFORM.

We turn ad spend into revenue for community-driven brands. Paid media, email, and attribution; managed from start to finish.

3.85x
ROAS Virtuous Con 2026
Client Testimonial
Trusted by brands that move culture
Lion Forge EntertainmentBLKLore ConMetaRevoltSony MusicVirtuous ConStephanie Fields LawMarinesAMDLion Forge EntertainmentBLKLore ConMetaRevoltSony MusicVirtuous ConStephanie Fields LawMarinesAMD

THE PROBLEM IS REAL.

The Problem

You’re running ads but conversions don’t match the spend. Your agency doesn’t understand your audience, speak their language, or understand modern tech and AI. You’re paying for strategy decks instead of results.

The Reality

Every month without a system that works is money you’re not getting back. The longer you wait, the more your competitors pull ahead. You know that you need to incorporate AI and proficiency in your marketing. but you don’t know how.

The Solution

Blerd builds and manages the full performance stack for paid media, email, and attribution -> so you know exactly what’s working and why.

THREE SERVICES. BUILT FOR THIS.

01 — Paid Media
PAID MEDIA MANAGEMENT

Meta, TikTok, and Google campaigns built to convert. Strategy, targeting, copy, and daily optimization from end to end.

  • Campaign build & structure
  • Audience & ad set strategy
  • Ad copy & creative direction
  • Daily monitoring
  • Monthly performance report
02 — Email
EMAIL MARKETING

List audits, automated sequences, campaign calendars, and copy. We write the emails and track what converts.

  • Platform setup & list audit
  • Automation sequences
  • Email copy & design
  • Audience segmentation
  • Monthly analytics report
03 — Analytics
ANALYTICS & ATTRIBUTION

Meta Pixel, Conversions API, GTM, and a live dashboard. Know exactly where every dollar went.

  • Pixel & tracking setup
  • Meta Conversions API
  • GTM full config
  • Conversion verification
  • Cross-channel ROI report

THE WORK SPEAKS.

3.85x
ROAS — 60-day Meta campaign
Virtuous Con 2026

Our proof-of-model campaign returned 3.85x on spend ($8,766 revenue from $2,276) against a virtual Black nerd audience through a single channel. The pilot validated both the audience and the economics, which is why our integrated programs start where most agencies finish.

1600+
attendees — match group integrated brand partnership and experiential
BLK Dating App

A full-funnel cultural activation connecting one of the largest Black dating platforms in the country to the Black nerd community. We delivered co-branded creative inside the BLK app, featured app store promotion, email marketing across our owned audience, and a sold-out official after party at once of the most culturally influential events in the country; helping move BLK beyond ad placement and into the community they wanted to win in.

Live Now
Sept 26–27
Durham Convention Center
Lore Con 2026

Lore Con is the agency’s proving ground. Our CEO built it to put his own capital, reputation, and audience on the line behind the same playbook we sell to brands, from co-branded partnerships and owned-channel media to live activation and culturally-native community programming. It’s the reason our recommendations aren’t theoretical. We’ve already run the test at scale.

JH
“Blerd helped me run a successful Kickstarter campaign.”

“I love working with Blerd for advertising and brand partnerships. Their engaged, energized, and very distinct audience aligns perfectly with my comic books. Advertising with Blerd definitely contributed to my successful Kickstarter campaign.”

Jack Harris · Creator, Terminus Veil · Comic Books

Results like these start with a conversation. Retainers from $5,000/month.

Start the Conversation

BUILT DIFFERENT. ON PURPOSE.

We know the audience because we are the audience.

Blerd has operated inside nerd, gaming, tech, and pop culture communities since 2019. We don’t guess what resonates because we live it.

Enterprise track record. Boutique team.

We apply the same technical rigor applied to every retainer client regardless of size.

Performance marketing,
not vibes.

Clear KPIs, regular reporting, attribution you can trust. If it’s not working, we change it. Fast. That’s the job.

READY TO STOP GUESSING?

We work with community-driven brands with real marketing budgets and real goals. If that’s you, let’s talk. Start the Conversation
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