A love letter to soft Black womanhood, premiering Fall 2025 on YouTube
Blerds, grab your headphones and a seat at the table. There’s a new series made with us in mind. While We… is a six-episode visual podcast where intimate, layered conversations unfold as Black women dive into curated, hands-on experiences like mocktail making, candle crafting, skincare, and soundbaths.
The series stars Lex Scott Davis (Suits: L.A.), Iantha Richardson (Will Trent), Candace Maxwell (All The Queen’s Men), and Jasmine Ashanti (Hacks), with a special appearance from Camille Winbush (The Bernie Mac Show).
Created by Maurice Dukes of Siddewalk Productions in collaboration with Sharifa Daniels of Blex Media, While We… blends storytelling with intentional experiences designed by Black women entrepreneurs, including:
- Itika Oldwine (Oldvine Florals) – Floral Design
- Alexis Roberts (Roberts Hospitality) – Mocktail Hosting
- Denai Blackshire (By.JSB) – Skincare & Candle Making
- Milan Zoe (MyMelanin Plus) – Soundbath & Wellness
- Sage Causie – Visual Storytelling through Photography
“We created While We… to honor the in-between moments, the ones where you’re processing, creating, crying, or just existing with people who truly see you,” said co-creator and executive producer Maurice Dukes. “It’s a love letter to soft Black womanhood.”
Built with Intention On and Off Screen
Filmed in Los Angeles, the project was crafted with care from top to bottom. The production crew was made up of 97% Black women, reaching a full 100% on the final day of filming. Representation matters not just in front of the camera but behind it too.
Directed by Eboni Price and shot by Sika Stanton, the series also credits producers Sharifa Daniels, Maurice Dukes, Dot McDonald, and Chiesa Dukes.
When and Where to Watch
While We… premieres Fall 2025 on YouTube. The official trailer and premiere details will drop soon.
Stay Connected
Follow updates and behind-the-scenes content:
- Instagram & Threads: @WhileWePodcast
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